I’m a creative strategist and storyteller working with brands and cultural IPs across different stages of growth — helping them strengthen, recalibrate, and extend their narratives as contexts, markets, and audiences evolve.
My practice sits at the intersection of culture, design, and global communication. I’m drawn to moments where brands are expanding, collaborating, or entering new cultural and industrial landscapes, and where existing narratives need to be rearticulated rather than reinvented.
With a background in Urban Studies and business, I approach brand-building as a long-term, living system. I believe the most enduring narratives are shaped not only by strategy, but by attention — to people, to context, and to the quiet changes that signal when a story needs to evolve.
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