Lu, lu

I’m a creative strategist and storyteller specializing in building, defining, and scaling personal and cultural IPs through narrative, brand, and cross-market strategy. I work at the intersection of culture, design, and global communication, shaping identities that can evolve sustainably across platforms, audiences, and markets.

With a Master’s in Urban Studies from Politecnico di Milano, and an MBA from the University of Amsterdam, I combine cultural research with strategic thinking to lead IP development from concept to long-term operation — from narrative positioning and brand architecture to content systems and audience engagement. My work emphasizes executive-level communication and clarity: turning complex ideas into coherent, compelling stories.

Having lived in four countries and traveled extensively, I bring a strong cross-cultural lens to cross-market orchestration, ensuring that IPs remain authentic while adaptable. I have oversaw content ecosystems and external partnerships with international media, creative teams, and platforms, publishing writing and photography while expanding IP presence through curation, talks, livestreams, podcasts, and video storytelling.

I believe the most meaningful stories are built where different worlds meet — where strategy informs creativity, and where narrative becomes a bridge between people, markets, and ideas.